Feel rural. Think rural. Act rural.
Rural Insights provides independent, evidence-based intelligence that helps organisations navigate rural risk, unlock opportunity and make confident, future-focused decisions.
Rural areas are frequently framed through challenge, yet for many organisations they offer significant potential for investment, innovation and long-term value creation. Founded and led by Dr Jessica Sellick, the platform brings clarity to complex issues — practical, decision-ready intelligence that supports better planning, investment and delivery.
From undergrounding power lines to regulating outer space — complex issues broken down into practical, evidence-based briefings, all viewed through a clear rural lens.
A development corporation is an independent body created by government to regenerate or develop a defined area. In England, they include urban development corporations established under the Local Government, Planning and Land Act 1980; new towns development corporations set up under the New Towns Act 1981; mayoral development corporations created under the Localism Act 2011;
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Hydrogen can be a low-carbon fuel. When it is burned, it releases energy without producing carbon dioxide. It can either come from fossil fuel sources or produced using electricity and water. If the electricity used to produce it comes from a renewable source, hydrogen can have low carbon emissions. In the UK, the government is
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Evidence shows that regular contact with nature can improve health, reduce avoidable illness, support wider social and economic goals, and deliver public service savings. Rural areas are increasingly exploring how to make better use of the natural assets around them as part of health, economic and place-based strategies. As understanding of nature‑based approaches deepens —
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“If the farmer is poor then so is the whole country.”
Here you'll find insights on both familiar and under-explored issues - all viewed through a countryside lens that helps you feel rural, think rural, and act rural.